"The Perfect Body"

Victoria's Secret recently launched it's new advertisement with the tagline "the perfect body," but it soon came with criticism. The advertisement was for Victoria's Secrets new "body" bra." The tagline over the photo of perfectly tall, shiny, thin women, read "The Perfect Body."

With the positive body image movement if full swing right now, the lingerie store should have expected to receive some major backlash from shoppers and supporters of the movement. The backlash came in different forms. A petition from Change.org started a petition with over 27,000 signatures requesting that Victoria's Secret apologize and change the campaign.

A Change.org petition requesting that Victoria's Secret apologize and change the campaign had over 27,000 signatures at the time of writing. The underwear brand, Dear Kate, released their own campaign similar to Victoria's Secrets. Instead of all "perfect models" the ad featured diverse women of all colors and sizes.

The shop silently changed the advertisement online to "A Body for Every Body." There was no statement of public outreach. I find it refreshing that a major company actually listened to the outcry of it's customers. It's not often that a company releases an advertisement and then changes it when they see the customers are unhappy. It's been said a million times... but I'll say it again. There is no "perfect body" Every body is beautiful, every person is beautiful. If influential companies are encouraging this idea that one body is better than the other, then we'll never make the progress we need in order for all women to be comfortable in their own skin.